KPI – The term KPI stands for Key Performance Indicator. It is a quantifiable value that states the growth rate of the company. Various organizations out there practice KPIs to understand their success and progress in reaching their desired targets. In other words, a key performance indicator is a goal for the achievement of which a firm performs its activities. Let’s get into KPI in digital marketing.
KPI in digital marketing –
- SEO – The term SEO stands for search engine optimization. It helps the firm to get knowledge of search traffic, keyword rankings, backlinks, domain and page authority, and bounce rate as well. With the help of SEO, a firm can come up at the top ranking in the search of any search engine such as Google.
- Social media marketing – Social media Marketing (SMM) is a KPI that is highly based on likes, comments, and shares. Along with that, the other factors that affect the social media KPI are the follower growth rate of the company’s account on different social media platforms, social media conversation, and social media traffic as well.
- Paid search engine marketing – The term paid search marketing KPIs include cost per click (CPC), click-through rate (CTR), quality score, and many other similar terms as well. As it is a paid marketing program, it takes place for a short-term duration only.
- Email marketing – The KPIs that work for the email marketing strategy are said to be the signup rate, open rate, click-through rate (CTR), bounce rate, and unsubscribes as well. These factors let the marketing team of any company know the steps that are to be taken by them to enhance their marketing strategy.
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