KPI in digital marketing
KPI – The term KPI stands for Key Performance Indicator. It is a quantifiable value that states the growth rate of the company. Various organizations out there practice KPIs to understand their success and progress in reaching their desired targets. In other words, a key performance indicator is a goal for the achievement of which […]
How to make a digital marketing strategy
Digital marketing – The term digital marketing states to the marketing tactics that are used by the marketing department of any company to promote their organizational products and services online. Digital marketing can be done in different types which include, search engine optimization (SEO), pay-per-click (PPC), email marketing, content marketing, and many other ways as […]
Role of artificial intelligence in digital marketing
Artificial intelligence – Artificial intelligence is also commonly known as AI. AI is the development of a computer system that can function like human intelligence. There are some specific applications used by AI. These applications include natural language processing, expert systems, machine vision, and speech recognition as well. These days, AI is generally used for […]
Role of digital marketer
Digital marketer – Digital marketer is a person who performs digital marketing activities in a company. The person uses different online platforms to promote and advertise their organizational products and services to the targeted and potential customers of the company. The main goal of the digital marketer is to plan and execute marketing campaigns that […]
Mobile marketing and its importance
Mobile marketing – The term mobile marketing is said to be the marketing and promotion of the organizational products and services of any company through the means of mobile devices such as smartphones and tablets. The advertising campaign of the firm takes place based on the mobile location of the target customers of the firm. […]
What is the digital marketing strategy
Digital marketing – It is necessary and crucial to have a strong marketing strategy in the modern age of technology and business. Firms that bloom in the digital world allocate significant resources to develop their digital marketing strategies. Through this process, firms can easily connect with their potential customers via digital means. The term marketing […]
5 d’s of digital marketing
Digital marketing – Digital marketing is a way that helps the management and the staff members of any company to drive brand awareness among the potential and targeted customers and clients of the company. It also benefits the organization in generating leads through various digital marketing channels. Marketing through digital platforms can be done by […]
7 p’s of marketing
Marketing – The word marketing is derived from the Latin word Mercatus which means merchant or marketplace. Marketing is a practice that is followed by all the firms in the world. This is because t helps them to promote and advertise their organizational products and services. Marketing also lets the management of any company let […]
What is the definition of marketing
Marketing – The term marketing is referred to the process of promoting and selling organizational products and services to the potential and targeted customers of the firm. This procedure helps the management of the firm to earn profits and to run their business successfully. The various types of marketing strategies include advertisement, selling, and delivering […]
Affiliate marketing and its importance
Affiliate marketing – Affiliate marketing helps the management of any company to generate passive income by selling organizational products and services by promoting them on the firm’s online platform. The income earned through affiliate marketing is usually termed a commission. There are various advantages of affiliate marketing. Let’s understand affiliate marketing and its importance. […]
