Email marketing – Email marketing is a type of marketing. term email marketing states the marketing that is done in the form of emails. In this marketing, the targeted and potential customers of the firm get to know about the organization’s products and services through the emails that are sent by the staff members of the company’s marketing department. Email marketing plays a very crucial role in marketing strategy. Let’s dive into email marketing and its importance.
Email marketing and its importance –
Type of email marketing –
- Welcome message – This type of email message is sent when the customer joins the firm online for the first time. This kind of mail generally works best when combined with special offers. Apart from that, these emails are also beneficial for brand awareness and lead follow-up, sales generation as well.
- Newsletter – The main purpose of the newsletter is to keep the regular customers of the firm tuned to the firm’s new launches and current offers. The newsletter includes an introduction, description, images, and links that inform the customers regarding the new services ad products of the organization.
- Limited-time offer – These emails are usually targeted to customers who have recently purchased similar kinds of products from the firm. These emails usually involve discounts and promotional codes that are to be expired within a certain timeline.
- Birthday and anniversary messages – The main focus of these types of emails is to boost customer retention and loyalty. These emails are generally accompanied by a discount code and special promotional offers that can be utilized by customers.
Importance of email marketing –
- Enhancement in customer loyalty – The email marketing strategy allows the firm to update its website visitors and regular customers to keep them in touch. Regular buyers of the firm appreciate being kept up to date with the recent promos and product launches. According to some studies, email marketing costs five times more to attain a new customer as compared to retaining old ones.
- Building up customer enthusiasm – This marketing tactic plays a very crucial role in building up customers’ interest. When done in the right way, it is observed that the newsletter is fast, simple, and cost-effective way as well.
- Ease in maintaining expenses – As mentioned above that, email marketing is cost-effective and relatively cheap, it also allows great customization and automation.
- Improved customer outreach – Email marketing possesses a high chance of getting seen. This is because, with a few clicks, you can be sent mail to thousands of customers out there.
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