Digital marketing – Digital marketing is a way that helps the management and the staff members of any company to drive brand awareness among the potential and targeted customers and clients of the company. It also benefits the organization in generating leads through various digital marketing channels. Marketing through digital platforms can be done by paying for it or for free as well. The lead generated by paying for the advertisement is termed inorganic lead generation whereas, the lead generated by not paying for the advertisement or the free advertisement is said to be as organic lead generation. Let’s understand the 5 d’s of digital marketing in detail.
5 d’s of digital marketing –
- Digital devices – Digital devices are said to be the devices or the gadgets on which the advertisement of the company is published. These digital devices include laptops, computers (PC), mobile phones or smartphones, tablets, television (TV), and many other devices as well. The digital devices help the team members of the firm to connect and interact with their targeted audience with the help of websites, online applications, and browsers.
- Digital platforms – Digital platforms are the stands where organizations promote and advertise their organizational products and services. These platforms include Instagram (IG), Facebook (FB), YouTube, Google, Twitter, LinkedIn, and many other similar apps as well. Digital platforms help firms to connect with their target audience easily.
- Digital media – Digital media is a different platform through which the right audience can be chosen by the staff members of the company. This can bring a significant rise in potential customers as the more people hear about the brand, the more customers company gain.
- Digital data – The term digital data is comprised of all the three above-mentioned factors along with relevant and necessary information about the targeted customers of the organization.
- Digital technology – In modern times, firms need to use digital technology to stay ahead of their competitors and to provide their customers with advanced services.
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