Marketing – The term marketing is referred to the process of promoting and selling organizational products and services to the potential and targeted customers of the firm. This procedure helps the management of the firm to earn profits and to run their business successfully. The various types of marketing strategies include advertisement, selling, and delivering the services and products of any business or company. Sometimes marketing also takes place as affiliate marketing, where someone is appointed by the firm who on the behalf of the institution promotes and advertises the firm’s organizational services. Let’s understand in detail, what is the definition of marketing.
What is the definition of marketing –
The marketing program in any company takes place through the marketing mix. The marketing mix is also commonly known by the name of, the four Ps of marketing which is, product, price, place, and promotion. The marketing progress can also take place via TV (television), email, radio, and by word of mouth as well strategies.
These days, the staff members and the management of the company advertise their organizational products through digital marketing also. The digital marketing platforms include social media marketing, email marketing, content marketing, affiliate marketing, SEO (Search Engine Optimization) many other digital marketing tactics as well.
There are various types of marketing strategies available in the market that are used by the firms to promote and advertise the organizational products and services which include, traditional marketing strategies and digital marketing strategies.
In the traditional marketing strategy, the management of any organization sells its services through outdoor marketing, direct marketing, print marketing, event marketing, and via electronic marketing as well.
In the era of digital marketing, organizations sell their products through search engine marketing (SEM), social media marketing (SMM), email marketing, affiliate marketing, and via content marketing as well.
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