Personalization – Personalization is said to be the needs and requirements of the customers. These days, a lot of companies are making their organizational products and services personalized. That means the management of the organization are making products that are suitable to the customers according to their exact need and demand. And the services and products get modified varying from one customer to another. When done right, personalization in digital marketing of organizational products and services may help the firm in customer engagement and increase sales as well.
Digital marketing – The term digital marketing states to the online marketing of any company’s services and products that is done on different online platforms to promote the firm to the large potential and targeted audience of the company.
Personalization in digital marketing – To make the personalization strategy a reality, some various tips, and tricks can be used by the staff members and management of the company. They are listed below –
- Advanced content – The term advanced content is known as smart content or dynamic content or adaptive content as well. The promotion of any institution’s products through the advanced mode which includes advertisement, e-mail marketing, promotion through the website, and many other different ways as well. The marketing technique of any company can be changed depending on the behavior of internet users.
- Personalized video advertising – It is observed through studies that, the people of the current generation spend more than 5 hours per week watching videos online, and the average time of watching videos is also increasing day by day. Video advertising can be a very good option for any company to promote their services because videos are liked by people as they are very interactive.
- AI chatbot – chatbots are automated programs the chatbots are designed to reside on different applications such as Facebook Messenger, WhatsApp, and many other online apps as well. AI-powered chatbots are a good possible deal to engage the potential and targeted customers of the company. This is because the AI-powered chatbots will provide them with a highly personalized experience. Different chatbots are designed in different ways to make them diverse.
- Exit intent pop-ups – It is believed that there is only a 1% chance that, any visitor who has visited your site for the first time will make a purchase. The rest 99% of the viewers are there on your site to gather some information such as the price of the products. As soon as they get their answer, they move out as quickly as possible. Some pop-ups help website owners to stop customers from going. It is noticed from the study that; this idea has helped the firm to get back its 35% of lost users.
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