SEO – The term SEO stands for Search Engine Optimization. It states the process that is used in order to optimize a website’s content relevance, link popularity, and technical configuration as well. This will help the users of the search engine to find the website’s page easily and quickly. There are various different SEO types available online that perform their activity according to the need and requirements of the website owner.
Different SEO types –
- White hat SEO – White hat SEO means the marketing practices that are agreed upon by search engines such as Google. The major goal of SEO is to take place at the top of the list of searches relating to
- organizational products and services. With the help of white hat SEO, one can successfully create a website. Some of the white hat SEO rules that are to be followed by a website owner include keyword-rich searches and descriptions of meta tags.
- Black hat SEO – Black hat SEO technique discusses the use of search engine optimization with unlawful tactics. These techniques involve cloaking, usage of private link networks, and keyword stuffing as well. The black hat SEO users in the language of Google are termed as spammy. Though black hat SEO provides its users with instant results, these are not long-term practices to be performed. It is suggested to avoid the use of a black hat because, if it is detected by the Google team, the website will be impacted negatively.
- Gray hat SEO – The gray or grey hat SEO is said to be the amalgamation of both the above-mentioned SEO namely white hat SEO and black hat SEO. Grey hat SEO is said to be much riskier than black hat SEO. Although, the grey hat SEO will not result in the user in their site ban from the Google search engine.
- Negative SEO – Negative SEO helps the user of any website to disrupt the search ranking of their competitor’s website. This practice is also usually considered the black hat SEO practice. This is usually done by the users because, by lowering the competitor’s website, you can bring your website’s ranking to the top.
- On-page SEO – The on-page SEO is also known as on-site SEO. It is used by webpages because, through this way, the online site can get organic traffic which is also called natural traffic. SEO of on-page practice includes writing knowledgeable and informative content that is engaging too.
- Off-page SEO – The off-page SEO is also commonly known by the name of off-site SEO. In off-page SEO, the activities are performed outside of your website in order to affect the ranking among search engine results pages (SERPs).
- Technical SEO – TechnicalSEO is said to be the SEO that helps to enhance the ranking of one’s site. The main objective of the technical SEO is to assist Google’s bot in successful crawling, indexing, and interpretation.
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